We worked with Ralph Lauren to reimagine and modernize their online presence. We redesigned the look and feel of the site, updating the experience while retaining the heritage and legacy of the brand.
The new modular system is designed to allow for both consistency and flexibility — enabling it to feel familiar in its functionality and responsive to the content displayed.
We introduced typefaces Le Jeune and Founders Grotesk — from Commercial Type and Klim — stripping back decoration in favor of simple, yet elegant, typography that can be used more reductively. We embraced negative space and gave the site more space to breathe — bringing a new level of intentionality into the design and experience.