For Giannis Antetokounmpo's debut signature shoe, we worked with Nike to create a sophisticated graphic system inspired by ancient greek motifs. The New Company created a custom wordmark, graphic system, motion and 3D graphics for the campaign.
Executive Creative Director: Matt Luckhurst, Design Director: Will Geddes, Design: Andreas Pranato, Frederique Gravier, Motion: Blake Piyathanapong.
Photography: Carlos Serrao
Nike: DESIGN DIRECTOR: DARIEN BIRKS, Design Studio Manager: Amy Christensen