To drive relevance around the Airmax 720, we created a summer series, grounding it as a lifestyle shoe for all-day wear, rather than futuristic fashion. The campaign highlights the unique full-length air unit and colorways.
Executive Creative Director: Matt Luckhurst, President: Seth Mroczka, Associate Creative Director: Aimee Hoffman, Design Director: Will Geddes, Producer: Kameron Richie
Nike: Project Manager / Producer, North America Digital Brand: Lana Shapiro, Lead Designer, North America Digital Brand: Brent Bachelor, Project Manager, North America Digital Brand: Hans Kleinshmidt
Production: Connect the Dots, Producer: Megan Gallagher, Director of Photography: Zacharaiah Sky, Assistant Director: Travis Knight, Wardrobe Stylist: Sue Choi, Makeup Artist: Sophie Haig, Hair Stylist: Terri Walker, Photographer: Thalia Gochez, 2nd Photographer: Brookes Streidler
Edit: Portus Imaging, Senior Digital Artist: Carolyn Winslow, Composite Retoucher: Mae Dean, Studio Producer: Kathy Kemp